Rico’s personality and charm are unique, and his charisma is undeniably contagious. When he would make appearances at his events, people would constantly ask if he was a radio DJ or television host. His entrepreneurial spirit always drives him to learn about the next new adventure. He gave the idea of hosting a talk show serious consideration. Brainstorming with his dance partner, Valerie Moreno, they developed the “Rico No Suave Talk Show” concept. When the first show aired in July 2018, Rico began interviewing local names, but it has since developed into a full-time production. The first two years, the show booked guests from all walks of life, which allowed him to grow and expand. However, due to the show’s popularity, the concentration of high-profile guests has reached another level.